SONY WON’T BE HOSTING A SHOW FOR E3 2019
The Electronic Entertainment Expo has been a pivotal part of gaming for a little over a couple of decades now. The event garners gamers from all over the globe to tune into the interesting news and releases, as well as reveals from well-renowned companies that have shaped the world of gaming as we know it. One of those companies being Sony Interactive Entertainment, a company that has time and time again given their audience a wonderful, innovative experience with their attendance at E3, in their press conferences.
Well, it looks like this year will be short of anything invigorating from Sony, since their better judgement has told them that an appearance will not be needed hence a lack of attendance. “As the industry evolves, Sony Interactive Entertainment continues to look for inventive opportunities to engage the community”, as stated by the company “PlayStation fans mean the world to us and we always want to innovate, think differently and experiment with new ways to delight gamers. As a result, we have decided not to participate in E3 2019. We are exploring new and familiar ways to engage our community in 2019 and can’t wait to share our plans with you”.
Now, if that wasn’t already enough, Sony has chose to pull out of their annual PlayStation Experience, an event that appeals to PlayStation fans that gives just enough information on their game titles and products to hold everyone over until their attendance at E3. Shawn Layden, The Chairman at Sony Interactive Entertainment, has made the claim, “Now that we have ‘Spider-Man’ out the door, we’re looking down 2019 to games like ‘Dreams’ and ‘Day’s Gone’, but we wouldn’t have enough to bring people altogether in the same location in North America to have that event,” he continued by saying “We don’t want to set expectations really high and then not deliver on it”.
Another claim was mentioned by PlayStation Senior Vice President Of Communications, Jennifer Clark, that stated “We will not activate or hold a press conference around E3”. Clark has also justified the disregard of said events by saying “We are looking at events as a whole and how we can speak more to our fans and continue to wow them. The timing of E3 and PSX didn’t allow for that,” she went on to say “But lots of exciting things to come, and we hope to share shortly. Some of our biggest games will have key milestones next year, so we will work hard to blow those up”.
The news on Sony’s absence will surely gloom the minds of their fans and dedicated supporters, but they’ve since stated that they will have other ways of involvement with their community in 2019 with ‘new and familiar’ ways that will keep players engaged as they share their future plans. What will the impact of Sony’s dismissal for E3 2019 be like? Will competitors like Microsoft or Nintendo have the edge to be able to keep the gaming community content with their shows?