CYBERPUNK 2077 TO BE BETTER THAN THE WITCHER?
“We are comparing apples and apples here: you are witnessing the activity on our own YouTube channel in the first four post-release weeks.” said Kiciński. “The six yellow bars on the left represent six of our most popular videos promoting The Witcher 3, published between the game’s announcement and ultimate release. The two bluish bars on the right correspond to the two initial – well, maybe not initial since the first-ever Cyberpunk 2077 trailer was released some years ago – but this year we released two new trailers showcasing our upcoming release. The first of those appeared at the end of the second quarter, while the 48-minute gameplay trailer was released this August. As you can see, interest in Cyberpunk 2077, or at least in its trailers, is many times greater than in the case of The Witcher.”
“Of course I do not encourage you to draw far-reaching conclusions; however at this early stage of the campaign the most important question from our perspective was whether Cyberpunk – the new IP we’re introducing to the market – will take hold, whether it will be as well received as we would expect, at least in terms of attracting gamer interest. These viewership figures answer our initial question in the positive: gamers are indeed interested in Cyberpunk 2077 and are eagerly awaiting its release. Of course, the bulk of the campaign still lies ahead.”Kiciński continued.
“This is merely the beginning; the game has to be completed and there’s a lot of development work in store. We are, however, convinced, that this product has the potential to meet our expectations.”